The American Medical Women's Association (AMWA) is an organization which functions locally, nationally, and internationally to advance women in medicine and improve women's health. AMWA has started a program to support stroke prevention by empowering community leaders to educate community members. Designing a good communication experience requires a keen understanding of experience design, structures and systems that lead to behavior change. Mad*Pow is a design agency that understands the healthcare space and whose design process is grounded in participatory design, which we thought would make them a good match for AMWA.